Basic product survey.
Combine text, rating, choice, and yes/no questions when a team needs focused qualitative or structured feedback about a workflow.
In-app survey software
Ask the right customer while the product moment is still fresh.
Run basic, NPS, and CSAT surveys inside your product, target them by page, event, customer, timing, and frequency, then keep every response connected to a signed user.
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The answer first
An in-app survey should have a reason to interrupt the user.
In-app survey software asks a question inside the product instead of sending every customer to a separate form. The advantage is context: the team knows which signed customer answered, which page or event triggered the question, and where that response belongs in the wider product history.
Managani supports basic surveys, Net Promoter Score, and customer satisfaction surveys. Questions can use ratings, NPS, text, single choice, multiple choice, or yes/no responses. Campaign controls decide when the survey is eligible, how often it can appear, which audience should see it, and when collection should stop.
Survey formats
Use the smallest question that can change a decision.
NPS.
Ask the standard likelihood-to-recommend question, then use an optional follow-up to learn why the score was given. Treat the score as a relationship signal, not a roadmap vote.
CSAT.
Measure satisfaction after a defined experience such as onboarding, support, or a new workflow. Keep the timing close enough that the response still has meaning.
Targeting workflow
Control where, when, and for whom the question appears.
- 1
Choose one decision.
Write down what the team will change based on the answer. If no response could alter a product, onboarding, support, or communication decision, do not interrupt the customer.
- 2
Build the questions.
Select the survey type, mark genuinely required questions, add optional follow-up text, and write a thank-you message that explains what happens next.
- 3
Choose the trigger.
Start manually from your application, match a URL, or listen for a named product event such as publishing a release or completing an onboarding step.
- 4
Limit eligibility.
Apply customer segments, delay, sample rate, once-per-user behavior, page rules, and an optional end date. Preview the placement at relevant screen sizes.
- 5
Review responses in context.
Read the answer beside the customer identity and surrounding product activity. Use patterns to guide research; do not let one rating silently become the entire strategy.
Implementation
Use trusted customer identity.
Targeted surveys depend on knowing which signed user is in the product.
1
Install the Widget.
Add the public site key through the Managani script and configure the allowed deployment domains for the product.
2
Sign users server-side.
Generate the customer token on a trusted server. Never expose the site secret in browser code or invent a new anonymous identity on every visit.
3
Send stable product events.
Use named actions for durable business outcomes. A stable event makes targeting understandable and keeps the survey independent of fragile CSS selectors.
Limitations
Not an enterprise research suite.
Managani does not replace advanced survey logic, panel recruitment, multilingual research operations, statistical weighting, conjoint analysis, offline field work, or a mature voice-of-customer program. Small samples and response bias still require judgment. Export or use a specialist when the research method demands it.
Connected advantage
The response can remain part of the customer story.
A signed response can sit beside feedback, chat, product activity, onboarding, roadmap, and release work. That makes follow-up easier than copying a score from a disconnected form into another spreadsheet.
Survey governance
Protect response quality by limiting who can publish an interruption.
Give every survey an owner, an end date, a documented decision, and a review date. Keep a shared inventory so customer success, product, research, and marketing do not ask the same audience overlapping questions in the same week.
Before publishing, test eligibility with accounts that should and should not see the survey. Verify the trigger after client-side navigation, the once-per-user rule across sessions, and the behavior when a customer dismisses the prompt. After closing, record the response count, audience definition, non-response risk, major themes, and the decision made. Do not keep a low-value survey active merely because it has accumulated a useful-looking score. Archive it, communicate what changed, and let the product return to its actual job.
FAQ
In-app surveys, answered plainly.
What is an in-app survey?
It is a survey shown inside a website or application while the user is in a relevant workflow. Product context can improve the timing and usefulness of the response when targeting and frequency are handled carefully.
Can a survey start after a product event?
Yes. Managani can trigger an active survey from a named event sent through product tracking, as well as manually or from a matching URL.
Can anonymous visitors answer?
Surveys require a signed Widget user so the response stays attached to a stable customer. Anonymous visitors can receive Web Messages, but not a customer-linked survey response.
Does Managani support NPS and CSAT?
Yes. It supports basic, NPS, and CSAT survey types with configurable questions, follow-up text, thank-you content, display position, targeting, and lifecycle state.